Episode Details

Advertising Sponsor
This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.
https://arkenacoffee.com/
https://www.instagram.com/arkenacoffee/
Email: hello@arkenacoffee.com

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This is Part 2 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the coffee industry evolves.

In this episode, Lee Safar and Augusto discuss what it really means to source green coffee in a way that benefits all stakeholders, not just the buyer.

Augusto explains why traditional sourcing can feel like a “black box” for producers, and why transparency must work in both directions: roasters should know who grew the coffee, and producers should know exactly where their coffee is going.

They explore how Arcadia’s matchmaking model creates pride, stability, and long-term relationships, and why real relationship-building requires showing up in person, not just sending emails.

Guest links
Connect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/

Instagram: https://www.instagram.com/arcadiagreencoffee/

WhatsApp: https://wa.me/353877871523

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About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

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