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Reference

Oo, P. P., Allison, T. H., Escudero, S. B., & Srivastava, S. (2026). Still Waiting for Rewards? User Entrepreneur’s Reward Delivery Performance in Crowdfunding. Entrepreneurship Theory and Practice, 0(0). https://doi.org/10.1177/10422587251404867

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Welcome back to Revise and Resubmit 🎙️📚 where we slow down the academic world just enough to hear what it’s really saying.

Picture the moment after the confetti. The campaign hits its goal, the internet applauds, the counter flips from “almost” to “funded” 🥳💸 and then the quiet, heavy part arrives: the promises. The boxes to pack. The prototypes to perfect. The emails from backers that start polite and slowly turn into “Any update?” ⏳📦 Because in crowdfunding, success is not just getting money. Success is delivering what you said you’d deliver, when you said you’d deliver it.

Today’s episode leans into that tense afterglow with a sharp, human question: who actually follows through, and why? We’re diving into the paper “Still Waiting for Rewards? User Entrepreneur’s Reward Delivery Performance in Crowdfunding” by Pyayt P. Oo, Thomas H. Allison, Stephanie B. Escudero, and Smita Srivastava, published online on 27 January 2026 in Entrepreneurship Theory and Practice 🏛️✨ a prestigious FT50 journal that sets the bar for entrepreneurship research.

What I love about this study is that it refuses to stop at the victory lap. Instead, it goes backstage. Drawing on Self-Determination Theory, the authors ask us to look at motivation 🧠🔥 not as a buzzword, but as a force that shapes whether rewards arrive on time or drift into the limbo of “soon.” Using a mixed-method approach, first an exploratory qualitative study and then an analysis of 322 crowdfunded ventures, they find something quietly powerful: user entrepreneurs, the founders who build because they’re solving their own lived problem, tend to deliver rewards more promptly than non-user entrepreneurs ⏱️✅ And the engine behind that performance is intrinsic motivation, the inner pull of meaning, stewardship, and pride in keeping faith with a community, while extrinsic motivation doesn’t really explain the difference in the same way.

If you’re into research that connects identity to execution, psychology to deadlines, and passion to credibility, you’re in the right place 🧩🔍

Before we jump in, subscribe to Revise and Resubmit on Spotify 🎧 and follow the YouTube channel Weekend Researcher 📺 so you never miss a deep dive like this. You can also find the show on Amazon Prime and Apple Podcast 📲⭐

And now, the question I can’t stop thinking about: when the funding is secured and the world is watching, what kind of founder are you really, the kind who chases the reward, or the kind who feels responsible for the promise? 🤔🧠

Thanks to the authors, Pyayt P. Oo, Thomas H. Allison, Stephanie B. Escudero, and Smita Srivastava, and to SAGE Publications for publishing this important work.