Episode Details

In this episode, Barbara and Cory discuss:

• Taking part in the community, not just existing in the community. 
• Growing practice in a small town. 
• A mastermind for men – creating a community of inclusion and fighting isolation. 

Key Takeaways:

• Create an atmosphere that is so inviting that people actually want to be there and to be a part of it. Engage them at every touchpoint with a smile.
• Isolation is the enemy. If you want your business to grow, you need to grow. 
• You have to look at what your entire life is about – don’t focus so hard on your career that everything else is ignored. 

“There’s a lot of people out there that need to hear what our medical professionals have to say. You’ve got great information that other people may not hear unless you share.” —  Cory Lee

Connect with Cory Lee:  

Free Gifts!: coryleeleadership.com/marketingtips

TRANSCRIPTION

Barbara:         Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we’re honored to have with us as a guest Cory Lee. Welcome, Cory.

Cory:              Hey, Barbara. Well, thanks for having me on. I’m excited about our conversation today.

Barbara:         Yes. So am I. Cory Lee is quite interesting because he started out in business as a physical therapist and then with his wife went on to have several practices and several gyms being quite the entrepreneur. But why don’t you tell us your story, Cory?

Cory:              Yeah. I like how you said, “he’s interesting.” I actually get introduced like that from the people that know me, “he is kind of interesting.” I’m good with that. Barbara, I guess I am an entrepreneur. I was raised in a — I was raised by my mom and my grandmother early on in my life. Stepdad came on a little bit later. And, you know, they loved us. They did the best they could. But they had a few sayings and one of them was, you know, you don’t take risks.

It’s better to be safe than it is to be sorry, right? And you go to college, get a degree, get a good job, stay there 40 years and retire. And Barbara, that just did not, it didn’t really excite me, right? I felt like there was something more. And I did go to school. I’m actually a physical therapist assistant. I graduated. My wife and I got married. And she went to college to get her doctorate in Physical Therapy.

And while she was in school, I was working. And we would be driving around town and we’d say, “You know, wouldn’t it be cool if we had our own physical therapy clinic. I mean, wouldn’t that be cool? And you know, wouldn’t it be cool also if this therapy clinic also had a gym with it so we’re not only doing physical therapy but we’re really transforming the community, right, and really change the culture to help with health and fitness.” And it was kind of just a dream. And she got out