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Is Luxury So Accessible Now That It’s No Longer “Cool”?
Published 8 months, 1 week ago
Description
In this mini episode, Chantel dives into a big question marketers (and shoppers) are quietly asking: is luxury actually… accessible now? From the decline of logo-heavy status symbols to the rise of luxury experiences, this chat breaks down how purchasing behaviour is shifting — and why a designer bag just isn’t the flex it used to be.
We unpack what declining luxury sales really signal, why travel and experiences are booming, and what this means for brands that want to stay relevant. Spoiler: it’s no longer about selling a product — it’s about selling a feeling, a lifestyle, and a story your customer wants to be part of. If you work in marketing, branding, or just love spotting cultural shifts before they go mainstream, this one’s for you.