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The Strategy Behind Military Aviation Marketing with Flo Taitsch
Description
In this 50th episode of PR in the Real World, Flo Taitsch, Vice President Communications and Marketing at Eurofighter Typhoon, joins Tony Garner in the Bavarian Alps to unpack how The Fighter Show grew into a global social media powerhouse. They explore access and trust in a highly scrutinised sector, the metrics that really matter over time, and what sustainable success looks like beyond views alone. It’s a candid conversation about modern comms leadership - believing in the idea, preparing for impact, staying professional under pressure and taking calculated risks that deliver real-world results.
Links and References
Connect with Flo: https://www.linkedin.com/in/florian-taitsch-10aa29224/
Eurofighter Typhoon: https://www.eurofighter.com/
The Fighter Show (YouTube): https://www.youtube.com/@TheFighterShow
Viva PR: https://vivapr.co.uk/
Royal International Air Tattoo: https://www.airtattoo.com/
Spitzingsee (setting): https://www.spitzingsee.de/
Other episodes: https://www.vivapr.co.uk/viva-podcast/
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