Episode Details

On today’s episode of the Stay at Home Bookkeeper podcast, host Deanna Rogers sits down with marketing expert—and her longtime friend—James Lucente. If you’ve ever wondered how to start building your brand or get your bookkeeping business noticed online (even if you’re terrified of posting on social media), this conversation is for you.

Together, they break down the real-life process of discovering your unique voice, leveraging AI tools like ChatGPT, and finding the confidence to put yourself out there—even when it feels awkward. You’ll hear practical stories about starting messy, leaning into community, and why giving back (yes, even for free sometimes) can lead to referrals that change everything.

From using your phone to make compelling videos, to engaging authentically online, to building a business that feels good—not just profitable—you’ll pick up actionable marketing strategies and lots of encouragement.

If you’re someone who dreams of breaking free from the 9-to-5, craves flexibility, or just wants to know how to get your first client as a stay-at-home bookkeeper, this episode will help you get started—no perfection required.

Tune in to learn how to build your presence, attract clients you love, and grow your confidence one post at a time. And remember: if you’re ready to take the leap, book a free clarity call to see if the Stay-at-Home Bookkeeper Academy is your next step!

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