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R2Kast 411 – Sandy Kirkpatrick on marketing, drinks brands and thinking differently in agriculture
Description
Today we welcome Sandy to the R2Kast 🎙️ A marketer who grew up on a farm in south west Scotland, trained as an engineer, and then took a very different route through the drinks industry before landing in agricultural marketing. 🌾
We spoke about his move away from engineering, working in brand development, launching products, and realising that how you sell something often matters more than the product itself. Sandy explained how those lessons translate into agriculture, why risk matters in marketing, and why playing it safe often means being invisible. 🍎
The conversation covered storytelling, positioning, standing out in a crowded sector, and why agriculture sometimes struggles to back itself when communicating with the outside world.
Enjoy! 🙂
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