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Meet Dr. Grillz: The Dentist Selling $5K Custom Pieces for Your Teeth | #589
Episode 589
Published 7 months, 1 week ago
Description
In this episode of Add To Cart, Bushy chats with Maheer Shah, founder of Dr Grillz, a.k.a a dentist who turned a cultural obsession into a global, made-to-order ecommerce business. What began as a passion project quickly became something much bigger: a brand sitting at the intersection of self-expression, trust, and technology, built without a typical target market or ecommerce playbook.
Today, we're discussing:
- Building visibility for a product that doesn’t fit a traditional ecommerce persona
- Why psychographics matter more than demographics when your audience is everywhere
- Turning a high-trust, bespoke product into a scalable ecommerce system
- The role of culture, emotion, and status in purchase decisions
- Using technology like 3D printing and AR to remove friction, not add hype
- Why passion-led ideas aren’t “too niche”; they’re often the most defensible
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