Episode Details

Summary of the white paper on positioning as clarifying an expert’s unique value, audience, and problem focus to win better mandates.

This episode provides comprehensive guidance for IP professionals, including patent attorneys and licensing experts, on the strategic necessity of positioning themselves in a competitive market. It defines positioning as the deliberate process of clarifying an expert's unique value, target audience, and the specific problems they solve to avoid commoditisation and attract higher-quality mandates. The episode outlines nine core principles for successful positioning, emphasising evidence before claims, aligning expertise with business outcomes, and maintaining consistency across all communication channels. Furthermore, it details how the IPBA Connect platform and IP Business Academy provide the infrastructure, tools, and publishing rhythm necessary to implement this strategy, transforming individual competence into measurable market leadership and long-term trust.

Show Notes

📌 The LinkedIn newsletter 🔓Independent by Design explores how IP experts strengthen their market position through structured business development, clear positioning and consistent visibility 👉 Link

📌Free Live Sessions in the 🌱 Resource Hub address key questions of positioning, visibility and business development for IP experts 👉 Link

📌 Download the white paper positioning for IP experts from the 📝IP Business Academy Blog 👉 Link

📌 An overview of the experience exchange at Weickmann & Weickmann on digital business development for IP experts, including all presentations, slides and contributions 👉 Link

📌 To explore further personal growth topics for IP experts such as digital marketing and business development , visit our 🌱 Resource Hub 👉 Link