Episode Details

Is the traditional property portal model broken?
In this episode, we sit down with Mal McCallion — co-founder of PrimeLocation, Zoopla, and now MyPorta — to talk about what portals got right, where they went wrong, and why AI is about to change everything.

We cover:
– Why portals stopped serving agents
– The human cost of rising portal fees
– How AI removes gatekeepers
– What makes MyPorta different
– What smart agents should be doing right now to prepare for the shift

Whether you’re an independent agent, self-employed, or just portal-fatigued — this conversation will challenge how you think about listings, leverage, and the next 5 years of estate agency.

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