Episode Details

When people ask about growing their creative business, the questions typically centre around online marketing: Which platform, how often to post, what's working right now... But what if the answer isn't about marketing at all? This week, while refining modules for the upcoming six-month programme, I've been thinking about what genuinely accelerates business growth for creative entrepreneurs. It's not complicated, but it is something we often avoid, even though we're naturally brilliant at it.

• [05:15] Real life right now: what i've been thinking about
• [07:57] Why we focus on online marketing when strategic outreach grows businesses faster
• [09:54] How every major client, from Vogue to Dior to Kensington Palace started with an email I sent from my kitchen table
• [16:21] Why a talk to 12 people created more opportunities than a newsletter sent to 20,000
• [18:31] The skills you already use in your creative work that translate directly to strategic business outreach
• [20:22] What the difference looks like: posting and hoping versus strategic, direct connection
• [23:04] The shift from reactive to proactive that changes everything

"Direct connection accelerates everything. We get so lost in online marketing that it's easy to forget to simply contact people."

"Every major client and project I became known for started from my kitchen table. With me sending an email."

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What strategic convers