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How He Turned $78 Into a $250 Million T-Shirt Empire

Published 6 months ago
Description

Bert Jacobs built Life Is Good with his brother, a beat-up van, and $78. He explains how positivity became a competitive advantage and why giving back was never optional. The Playmakers nonprofit grew alongside the brand and sits at the core of its “why.” Bert also shares his belief in capitalism and business as the only way to save the world.

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