Episode Details

High-priced influencer bakeries are shutting down one after another, as consumers begin to value substance and cost performance.

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《English Translation》

优子: Teacher Liu, I saw news online yesterday saying that many influencer bakeries have closed. Is that true?
刘娜: It’s true. Nearly 90,000 bakeries nationwide closed last year. Many influencer shops couldn’t survive beyond just two years.
优子: But those shops looked so beautiful, and there were always people lining up to take photos.
刘娜: They look glamorous on the outside, but the costs are too high. Rent, labor, and ingredients are all expensive, and even selling bread at high prices doesn’t guarantee profits.
优子: I see. So does that mean people are no longer willing to pay high prices for ‘pretty bread’?
刘娜: Exactly. Nowadays, many people care more about whether it’s worth the money. Bread from big supermarkets is cheap and tasty, and people no longer want to pay for ‘filters.’
优子: I understand now. Truly good bread isn’t about looking good in photos, but about great taste and sincerity.
刘娜: Well said. It’s like being a person—appearance is just the beginning. What truly lasts is what has real ‘flavor’.