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Digital PR and the Zero Moment of Truth (James Dooley Interviews Chris Panteli)
Episode 272
Published 3 weeks, 2 days ago
Description
James Dooley speaks with Chris Pantelli from Linkifi about the zero moment of truth and why brand reputation now decides conversions. They explain how AI, search behaviour, and last-minute research influence buying decisions, and why digital PR and positive sentiment across the web matter more than rankings alone.
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