Episode Details

Bars aren’t losing money on non-alcoholic drinks.

They’re losing money by misunderstanding them.

As guest behavior shifts toward functional, botanical, and alcohol-free options, the bars winning right now aren’t guessing, they’re following the math.

In this episode, I break down why non-alcoholic drinks can match or exceed cocktail margins, how pricing psychology has changed, and what happens when you treat this category like a system instead of a patch.

If your menu hasn’t evolved with how people actually choose drinks now, this episode explains what changed.

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📌Additional resources
🔴Grab the books “How to Make Top-Shelf Profits in the Bar Business!” and “Menus that Sell” here:
→ https://barbusinesscoach.com/book/