Episode Details
Back to EpisodesHow To Choose Stories Based on Strategy - Creating Belonging & Champions of Your Mission with Max Kringen
Description
How do you build a storytelling rhythm that can fuel your fundraising efforts all year long? Max Kringen of Tellwell Story Co. is EXACTLY who nonprofits call when they want to stop guessing.
We kick off by going behind the scenes of a Ronald McDonald House Charities gala where a beautiful, cinematic story helped raise more than $350,000 in one night.
Max walks us through how Clara’s story was selected, the meaning of narrative transportation, and how organizations can reposition themselves as the “helpful guide” instead of the hero.
Once you hear Max’s wildly practical “Story Seasons” framework, you won’t be scrambling for stories in May or guessing what donors should hear in October. You’ll be fueling generosity all year long!
Resources & Links
Connect with Max on LinkedIn, subscribe to his newsletter, Start With Story, and learn more about Tellwell Story Co.
Grab your ticket to Max’s nonprofit storytelling conference, WellTold, on April 30, 2026.
Bloomerang is the proud presenter of Missions to Movements.
See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com.
The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
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