Episode Details

Move over Labubu. Equine collectibles and keepsakes are capturing the hearts — and wallets — of consumers in the run-up to Chinese New Year.

在春节临近之际，马主题收藏品和纪念品正俘获着消费者的心以及钱包。

As the spirited horse — a symbol of good fortune and success in the Chinese zodiac — kicks up a wave of cultural creativity matching the magnetic appeal of the ubiquitous Pop Mart dolls, the approaching Year of the Horse is helping many shops do brisk business.

随着充满活力的、在中国生肖中象征好运与成功的象征“马”掀起一股与无处不在的泡泡玛特玩偶同样具有磁性吸引力的文化创造浪潮，即将到来的马年正助力众多店铺生意兴隆。

The Beijing Gongmei Group's Yuxun Jingxi store is a classic example. "We've noticed that horse-themed items boasting intricate craftsmanship, cultural stories and contextual significance are particularly popular among our customers," said Wang Jingjing, deputy general manager of the group.

北京工美集团予寻景西店便是典型案例。该集团副总经理王晶晶表示：“我们注意到，那些工艺精湛、蕴含文化故事且具有时代意义的马主题商品尤其受到顾客青睐。”

Cultural products such as a Ru porcelain tea pet in the form of a jade-hued horse bearing a tiny gold ingot, symbolizing "riches in a gallop", have resonated deeply with the store's customers, Wang said, adding that these items "blend ancient craftsmanship with lighthearted contemporary symbolism".

王晶晶表示，诸如汝窑瓷器茶宠这类文化产品——其造型为一匹玉色骏马驮着微型金锭，寓意“财富奔腾”——深受店铺顾客喜爱。她补充道，这些作品“将古老工艺与轻松的当代象征意义巧妙融合”。

Among other products that are attracting attention are horse-themed incense holders, essential oil diffusers, embroidered brooches and car fragrance. "Our customers want something that's not just beautiful to look at, but is also fun, practical and carries emotional value," she said.

其他备受瞩目的产品还包括马主题香炉、精油扩散器、刺绣胸针和车用香氛。王晶晶表示：“我们的顾客想要的不仅是赏心悦目的物品，更要兼具趣味性、实用性与情感价值。”

Wang drew a parallel between trendy blind-box toys, like the Labubu, and the enduring pull of zodiac culture. "Our affinity for zodiac symbols is deep-rooted. It may have been embedded in our minds since childhood, waiting to be reawakened. Once triggered, its appeal is more sustainable than the explosive popularity of any pop-up product," she said.

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