Episode Details

Do you have grit? In this exclusive interview, we dive into the Original Grit Tequila story, born at the iconic Kemo Sabe store in Aspen. The founders share how this tequila was created, the distillation process, flavor profiles, and what makes Original Grit stand out in the tequila industry. Do you have grit? In this exclusive long-form interview, we dive deep into the Original Grit Tequila story, a tequila brand that was born at the legendary Kemo Sabe store in Aspen. This isn’t just another tequila — it’s a brand built on hospitality, authenticity, and hands-on craftsmanship. The founders of Original Grit Tequila share their journey through the spirits industry, how their relationship with Kemo Sabe shaped the brand, and why consumer experience matters just as much as what’s inside the bottle. We explore how Original Grit Tequila is distilled, the flavor profiles that define the brand, and what it takes to launch a tequila in a highly competitive market. This conversation covers: • How Original Grit Tequila was born at Kemo Sabe • The founders’ background in hospitality and spirits • Traditional tequila distillation methods • Flavor profiles and production philosophy • Building brand awareness and consumer trust • Lessons learned in the tequila business • The future vision for Original Grit Tequila If you’re passionate about tequila, craftsmanship, and authentic brand stories, this is a must-watch interview. Drop a comment below: Do YOU have grit? CHAPTERS 00:00 Introduction to Original Grit Tequila 03:00 The Founders' Journey and Background 05:57 The Unique Experience of Kemo Sabe 08:51 Tequila: A Personal Relationship 12:09 The Process of Creating Original Grit Tequila 14:55 The Distillation and Aging Process 18:02 Exploring the Flavor Profiles 20:50 The Brand's Vision and Future Plans 24:01 Consumer Engagement and Brand Awareness 27:12 Lessons Learned in the Tequila Business 30:01 Personal Reflections and Aspirations #OriginalGritTequila #DoYouHaveGrit #KemoSabe #TequilaInterview #TequilaStory #TequilaBrand #TequilaIndustry #TequilaFounders #CraftTequila #AdditiveFreeTequila #TequilaCulture #AspenColorado #TequilaCommunity © Tasting Tequila with Brad