Episode Details

This week, Good Girls Get Rich we're talking all things Digital Marketing for Real Estate Agents. If you're a Realtor, and you're ready to start marketing with some simple, EFFECTIVE cutting edge techniques, this one's for you!!

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

• In this episode we're going to talk about six ways to create a marketing plan to get at least 20 more listing every year (1:15)
• You're going to get action steps with each techniques to get results quickly (2:00)
• Are you marketing on shopping carts? It must work, you're still doing it, but where are you doing YOUR shopping these days? (3:45)
• Where are your clients eyes? On their phones! (4:09)
• You MUST have a Facebook business page if you want to be taken seriously as a Realtor (4:51)
• Your page must be ROBUST. Check out Episode 52. You need to be having conversations on your page, don't just post your listings. (6:06)
• Your business is focused on your community. Incorporate the community into everything you do. (6:45)
• Don't be afraid to boost posts! Don't throw money out the window, do it strategically. (10:04)
• Hashtags – are you using hastags on Facebook, LinkedIn, Instagram and Twitter? (11:00)
• Listen to how Karen's client landed TWO million dollar listings just by being able to TALK about hashtags (12:15)
• A Hashtag is a search term, go search who's using the hastag with your town name that you serve and start jumping in to those conversations, get visible. (13:45)
• Go down the rabbit hole a bit and do some hashtag research (14:21)
• Once you do this research you have it for your marketing for your properties. (15:00)
• Live Video. If you have a smartphone, you have a marketing tool in your hands. (15:45)
• Incorporate it into your marketing for your properties. (16:00)
• Put your buyer into the picture (16:25)
• Do live video for community events – tag the pages for the community organizations you're featuring. This is how things go viral. (17:47)
• Hear Karen's story about how a diner did this exact technique with massive success. (19:12)
• What cool things are happening in your community that your audience wants to know about? Do some behind the scenes lives! (20:50)
• Putting our PR caps on now – are you familiar with HARO? (24:44)
• Karen's Realtor clients are being featured in MAJOR media outlets from simple HARO strategies (25:15)
• How about your local journalists? Are you developing relationships with them? (26:14)
• Hear about Karen's client Aaron who was featured on NBCNews.com after a few simple LinkedIn strategies. (27:38
• You had to know LinkedIn was coming, right? It's what makes you stand out from your insane competition. (28:30)
• LinkedIn is your opportunity to tell the world what you want them to know about you, but you have to do the work up front. (29:14)
• What are people searching for on LinkedIn that you want to come up in the search results? :Learn where to use those keywords. (29:40)
• Real Estate Agents are notoriously terrible about having a list building strategy. Your database is your GOLD. (31:04)
• Do you have a designated lead magnet? You MUST. (31:20)
• Make it simple and easy to get a YES to get them into your database. (32:05)
• Simple things like how to make your house smell great for your open house. (32:40)
• THEN – email them weekly. Learn a simple process. (33:05)
• If you implement one or two of these things and start implementing you'll see HUGE results. (33:20)
• Karen shares some fun ways to get relevant content to put in your weekly emails. (34:32)
• Make yo