Episode Details

What does it take to have a blog that actually makes an impact for your business? It all starts with strategy.

This week, Good Girls Get Rich features guest Lacy Boggs, a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.

In this episode, Karen and Lacy talked about the importance of having a good copy and implementing a good and effective content marketing strategy. Content drives everything right now. It builds relationships and trust which can then turn into sales and profits. Listen and learn about tips about stepping up your content marketing strategy. Also, Lacy is so generous that she is offering Good Girls Get Rich podcast listeners a FREE editorial calendar to help you with your strategy. To learn more, go to lacyboggs.com/goodgirls.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

Episode Spotlights:

• From food blogging to content strategist: learn more about Lacy Boggs and her journey (3:38)
• Copy drives everything right now. It reaches out to people without annoying them. (9:40)
• Story behind how Lacy helped a company get $300,000 of investment. (14:00)
• What do most business owners miss about content marketing? (16:28)
• Building relationships and trust is a slow path that leads to profit. (19:11)
• We want our posts to have that personal touch. How do people outsource something as personal as a blog? (20:02)
• Two kinds of copywriters and content writers (21:41)
• Lacy's advice for people who want to step up their content marketing: Get really clear about what you want to get out of your content marketing. (23:11)
• Importance of creating an editorial calendar (24:20)
• For Good Girls Get Rich listeners, get Lacy's FREE editorial calendar templatehere (26:47)
• Repurposing your podcast episodes to blog posts or social media graphics (27:40)
• How to Repurpose Content to Maximize SEO Impact (and Avoid SEO Penalties) (33:36)

Resources Mentioned In This Episode:

• Visit Lacy's website to learn more about her and her services.
• Lacy's bestselling Kindle ebook: Make a Killing With Content
• Get Lacy's FREE editorial calendar templatehere.
• Check out Lee's (reviewer of the week) podcast: The House of Life NYC Podcast
• If you are a podcaster, or you want to be a podcaster, check out one of our previous episodes: GGGR 065: For Podcasters – How To Use LinkedIn To Grow Your Show
• In Case You Missed It: GGGR 064 – Kendrick Shope and her Simple and Powerful Sales Techniques

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