Episode Details

LinkedIn groups: What are they? How can they be beneficial for your business? How can you use them to grow your client list? We're answering all of these questions in todays episode!

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen has Rebecca Vertucci back on the podcast for another in-depth LinkedIn training and info session all about LinkedIn groups.

We are joined by Rebecca Vertucci, a Senior Customer Success Manager at LinkedIn where she has trained recruiters and hiring personnel on how to find and hire top talent and build their employer brands. Rebecca is also the founder of The Vertucci Group, which provides coaching, workshops and online programs for career transitioners, entrepreneurs and business leaders. Rebecca is frequently called on to speak at conferences, universities and corporations to bring her unique perspective and expertise to audiences around the globe.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

Read the blog and show notes for this episode at karenyankovich.com/091

Read the transcript for this episode at karenyankovich.com/091transcript

Huge thank you to Rebecca Vertucci for all the INCREDIBLE knowledge bombs that were dropped in this episode! Feel free to contact her for her services at thevertuccigroup.com

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/091
• Intro to today's episode (1:42)
• Start of the episode with Rebecca Vertucci (2:42)
• Where things are going with LinkedIn groups (5:48)
• Inside information on what will be changing with LinkedIn groups in 2020 (8:08)
• The difference between your LinkedIn profile, LinkedIn company page and LinkedIn groups (9:08)
• How to utilize your content in LinkedIn groups (11:40)
• Features that have left LinkedIn to avoid spamming your network (14:12)
• Different kinds of LinkedIn Groups and the differences between them all (19:32)
• Are groups a part of your profile? (27:14)
• How to use groups to get the message out and grow your network (30:50)
• Ways to utilize center of influencer marketing on LinkedIn groups (34:24)
• The importance of local groups even if geography isn't important to you (37:46)
• Are you ready to start a LinkedIn group? Should you even start a LinkedIn group? (40:38)
• The first step in starting and promoting a LinkedIn group (43:51)
• Navigating LinkedIn group tools vs Facebook groups (47:22)
• Final tips on starting your own LinkedIn group (55:42)
• Where to find Rebecca (1:00:22)
• Episode recap and brand new free resource introduction (1:02:37)