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How do AI search engines decide who to trust?

In this episode of Found in AI, Cassie breaks down what entity authority actually means in the context of AI search, and why strong SEO alone is no longer enough to show up in AI-generated answers. She explains how AI engines like ChatGPT, Gemini, and Perplexity build confidence in brands, creators, and concepts — and why so much of that trust is formed off your website.

In this episode, you’ll learn:

• What entity authority is and how AI engines use it to assemble answers
•  Why AI search prioritizes recognizable sources over perfectly optimized pages
•  How YouTube explanations can influence AI visibility even when blog posts don’t rank
•  Why Reddit provides critical conversational context for AI systems
•  How LinkedIn posts can surface in AI Overviews — even without long-form articles
•  Why consistency across platforms matters more than publishing volume

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com