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"Stop Overpricing The Crap You're Selling" Pricing Expert Todd Caponi Has a Warning #246
Description
Grab Jeff’s book Discernment: https://podcast.homefrontbrands.com/en-us/discernment
What if your best sales strategy isn’t “being better”… it’s being more honest? Jeff sits down with Todd Caponi (author of The Transparency Sale) to break down why imperfect reviews convert better than perfect ones, why sales lost its “service” roots, and how radical transparency helps you win faster — or lose faster (and save months of wasted time).
You’ll also hear Todd’s Four Levers Negotiating framework (volume, cash timing, commitment length, predictability) and why old-school negotiation games won’t scale in a world where AI and information expose everything. If you lead people, sell anything, negotiate deals, or build trust for a living… this episode will sharpen your edge.
Todd Caponi: Website: https://toddcaponi.com Podcast: https://saleshistorypodcast.com
LinkedIn: https://www.linkedin.com/in/toddcaponi/ Instagram: https://www.instagram.com/saleshistorian/ X: https://x.com/saleshistorian
Learn more about Jeff: https://jeffdudan.com HomeFront Brands: https://homefrontbrands.com
Grab Discernment again: https://podcast.homefrontbrands.com/en-us/discernment
#UnemployablePodcast #JeffDudan #ToddCaponi #TransparencySale #SalesTraining #SalesLeadership #B2BSales #Negotiation #NegotiationSkills #TrustInSales #SalesPsychology #RevenueGrowth #Leadership #Entrepreneurship #BusinessGrowth
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