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Building a ₹1000 Cr Brand: What Every Startup Must Know | Shiv Shivakumar | FO463 Raj Shamani
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(00:00) - Intro
(03:58) - The role of a board of advisors
(09:14) - A company that flourished with the help of its board of directors
(11:55) - Why big companies are slower than small companies
(20:38) - How feedback makes you better
(27:53) - What small companies underestimate about big companies
(34:43) - Billion-dollar CEOs and their biggest fear
(38:18) - How large companies kill innovative ideas
(45:19) - Why India doesn’t have enough capital backing
(49:48) - BlackBerry & Nokia: why they vanished
(52:53) - Why large companies employ consultants
(55:10) - How young founders can beat giants
(57:05) - Three business niches
(1:00:39) - Dominating one business
(1:06:33) - Unilever: one thing that changed the market and one that failed
(1:12:15) - How to build trust in a low-trust society
(1:14:41) - Differences between Indian, American, and Chinese customers
(1:18:46) - Convincing low-income consumers to buy phones
(1:21:41) - Which sector sees maximum growth as a country develops
(1:26:24) - Outro
In today’s episode, we have Shiv Shivakumar, ex-CEO of Nokia (Emerging Markets) and PepsiCo India, to cover how startups build massive brands and why big companies struggle to keep up.
We also talk about understanding customers across India, the US, and China, and how trust, authenticity, and relevance are critical to scaling a business in a low-trust society. From building trust with new audiences to creating brands that last, Shiv shares practical insights for founders and leaders who want to win big.
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Follow Shiv Shivakumar On:
LinkedIn: https://www.l