Episode Details

A brilliant strategy doesn’t fail because it’s wrong. It fails because people don’t own it and leaders won’t focus. That’s the energising premise of our conversation with Faris Aranki, founder of Shear Ghetto Consulting and former McKinsey advisor, who breaks down why IQ without EQ and FQ leaves great plans to die at sign‑off.

We unpack Faris’s simple but powerful multiplier: IQ × EQ × FQ. IQ is the sharp idea. EQ is your ability to read the room, adapt your message, and turn passive stakeholders into active owners. FQ is focused prioritisation that protects momentum when the calendar floods and politics bite. Faris shares the story of opening a C‑suite presentation with jokes, losing credibility in seconds, and the rewiring that followed. From auditing talk‑time to flipping monologues into questions, he shows how to win trust by designing for receive, not broadcast.

The episode gets practical fast. Learn how to personalise the same strategy for a CFO’s numbers lens and a CMO’s vision lens. Steal the “five degrees askew” technique to make leaders touch the plan so they claim it. See how Faris turns 200 pet projects into Pokémon‑style cards and uses gameplay to help boards cut down to the vital few. We explore ethical influence, feedback that lands, and why live conversations beat email chains for unblocking gnarly problems. On focus, we separate disciplined pivots from magpie syndrome and explain how compounding assets outperform constant novelty, especially in brand‑building and marketing.

If you’ve ever watched a good idea stall in the boardroom, this is a field guide to making strategy stick. Subscribe for more candid lessons from the front lines of marketing and leadership, share this episode with a colleague who needs sharper buy‑in, and leave a quick review to help others find the show.

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