Episode Details

#324 | Dave is joined by three marketing leaders from different industries to talk on a live session about AI and SEO and what they've learned over the last year. Dave Steer (CMO at Webflow), Marcy Comer (CMO at EagleView) and Clare Schmitt (VP, Marketing & Communications at Piedmont Global) break down how buyers are learning about products through ChatGPT and why traditional SEO fundamentals still matter. The group shares real examples of how they’re approaching content, prompt tracking, PR, and brand authority, plus advice for marketers on where to focus, what to ignore, and how to guide their teams through this search shift.

Timestamps

• (01:06) - Why AI + SEO is the hottest (and most confusing) topic in B2B marketing right now
• (03:53) - Meet the panel: marketing leaders from Webflow, EagleView, and Piedmont Global
• (07:31) - How AI search is changing buyer behavior vs traditional Google search
• (11:14) - EagleView’s real approach to AI search, greenfield opportunities, and prompt tracking
• (14:21) - What “black hat” vs “white hat” tactics look like in AI-driven search
• (18:28) - Webflow’s take: integrated marketing, generosity, and building useful tools
• (26:25) - Getting past high-level advice and into real execution
• (31:25) - “Circle the buyer”: how content builds demand before buyers are in-market
• (35:08) - Why PR is back: long-form press, citations, and brand credibility in AI search
• (42:08) - What to do if you’re a startup with no budget: focus on positioning first

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter

Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.

Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.

Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.

Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.

***

Thanks to my friends at ha