Episode Details

At the Sanya International Duty Free Shopping Complex in South China's island province of Hainan, customers stood in a long line behind a checkout counter. Anton, a tourist from Belarus, was shopping with his family and soon picked out the iPhone 17 he wanted.

在海南三亚国际免税购物中心，顾客们在收银台前排起长队。来自白俄罗斯的游客Anton正与家人购物，很快便选中了心仪的iPhone 17。

"This phone is much cheaper here than in Belarus," Anton said. It was his second vacation trip to Hainan. "It's freezing cold in Belarus right now, unlike the warm winter in Hainan, so we came here for a holiday."

Anton说道：“这手机在这里比白俄罗斯便宜多了。”这是他第二次来海南度假。“白俄罗斯现在冷得要命，海南的冬天却很暖和，所以我们来这里度假。”

In the depths of winter, Hainan has entered its peak tourist season. For many visitors, duty-free shopping has become an indispensable part of their itinerary. Especially since the Hainan Free Trade Port officially launched island-wide special customs operations on Dec 18, duty-free shopping has been exceptionally booming, highlighting the strong vitality and huge potential of Hainan as an international tourism and consumption center.

寒冬时节，海南已迎来旅游旺季。对许多游客而言，免税购物已成为行程中不可或缺的环节。尤其自12月18日海南自由贸易港正式启动全岛特殊海关模式以来，免税购物呈现异常火爆的景象，彰显出海南作为国际旅游消费中心强劲的活力与巨大的潜力。

The duty-free consumption boom stems not only from the soaring popularity brought by the special customs operations, but also from the concentrated release of policy dividends.

免税消费热潮不仅源于特殊海关操作带来的飙升人气，更源于政策红利的集中释放。

To better meet the diverse needs of tourists, Hainan's duty-free policy was adjusted again on Nov 1. The categories of duty-free goods increased from 45 to 47, and the beneficiary range was expanded to include outbound travelers, attracting more international tourists to duty-free shopping.

为更好地满足游客多样化需求，海南免税政策于11月1日再度调整。免税商品品类从45类增至47类，受益范围扩大至出境旅客，吸引更多国际游客享受免税购物。

"This shopping center is amazing. There are many things I want to buy and the price is cheap," said a tourist from Russia, adding that the duty-free store had a lot of international brands, many of which are hard to find in her country.

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