Episode Details

As China heads into the Year of the Horse, consumer demand is being released earlier than usual, propelled by the country's longest Spring Festival holiday on record and a coordinated policy push aimed at turning seasonal spending into sustained economic momentum.

随着中国迎来马年，消费需求释放时间较往年提前。这得益于创纪录的长春节假期，以及旨在将季节性消费转化为持续经济动能的协同政策推动。

The 2026 Spring Festival holiday will run from Feb 15 to 23, spanning nine consecutive days. The extended break—longer than in previous years—is not only reshaping travel and spending plans, but also amplifying the effects of policies designed to unlock consumption potential, particularly in services, travel and experience-driven spending.

2026年春节假期将从2月15日持续至23日，共计九天连休。较往年更长的假期不仅重塑了出行与消费计划，更放大了解锁消费潜力的政策效应，尤其在服务、旅游及体验型消费领域。

From bustling shopping streets in Beijing to small factories in Zhejiang's Yiwu operating extra production lines, and from reunion dinners booked weeks ahead of Chinese New Year's Eve to a sharp rise in two-way travel, signs of renewed consumption activity are emerging well before the holiday officially begins.

从北京熙熙攘攘的商业街，到浙江义乌加开生产线的中小工厂；从数周前就预订好的除夕团圆饭，到双向出行量的显著增长——在春节正式到来之前，消费活动复苏的迹象已然显现。

On Beijing's Wangfujing pedestrian street, winter temperatures have done little to slow foot traffic. Flagship stores are drawing a steady stream of overseas visitors, many taking advantage of expanded visa-free access and increasingly seamless digital payment options.

北京王府井步行街上，寒冬的低温并未减缓人流脚步。旗舰店吸引着络绎不绝的海外游客，许多人正享受着扩大免签政策带来的便利，以及日益便捷的数字支付方式。

Daniel Chan, a tourist from Los Angeles, stepped out of an electronics store with a newly purchased DJI Osmo Nano camera.

来自洛杉矶的游客陈丹尼尔（音译）从一家电子产品商店走出，手里拿着刚买到的DJI Osmo Nano相机。

"I've wanted this model for months. It's almost impossible to find stock back home, yet here it was available, and the price was very friendly,"Chan said. "It's not just a souvenir—it's cutting-edge technology."

陈丹尼尔（音译）说道：“我渴望拥有这款相机已有数月之久。在美国几乎找不到现货，而这里不仅有货，价格还非常实惠。这不仅是件纪念品，更是尖端科技的结晶。”