Episode Details

In this episode of Global Economic Press, Alex Brady discusses the recent recognition of Ipsos MMA as a Leader in the Forrester Wave: Marketing Measurement and Optimization Services, Q1 2026 report. Ipsos MMA, a global leader in marketing planning, measurement, and optimization, has been acknowledged for its exceptional capabilities in helping enterprises measure and optimize marketing performance. The company received the highest possible scores in 20 of the evaluation criteria, with Forrester highlighting its strong measurement tools, hands-on consulting approach, and the Activate measurement platform that delivers unified measurement at scale. This recognition underscores Ipsos MMA's commitment to providing solutions that drive incremental value and maximize business outcomes for its clients.

The Forrester report also praised Ipsos MMA's approach to client engagement and change management, noting its detailed discovery roadmap for various teams and its ability to evolve as clients mature. Ipsos MMA's data quality and benchmarking capabilities were also highlighted, with global benchmarks from over 70 sources used to monitor performance and assess data quality. The company's Unified Measurement Framework and Agile Attribution technology offer closed-loop measurement and optimization across the full media taxonomy, powered by NextGen Artificial Intelligence capabilities. Ipsos MMA's recognition as a Customer Favorite further emphasizes its strong client relationships and effective modeling capabilities. For more information about Ipsos MMA, visit their website at https://mma.com.