Episode Details

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In this episode, Fiona explores what it really means to build a “sticky” brand.

Moving beyond sales and follower counts, Fiona looks at why some brands keep people coming back while others feel purely transactional. This episode is a practical reset for anyone who feels like customers only show up during promotions and then disappear.

You’ll be invited to reflect on where your brand is creating genuine connection, and where it might be missing opportunities to build trust and loyalty.

You’ll learn:

• What brand stickiness actually looks like in practice
• How to spot the difference between engagement and attention
• Why repeat customers, replies and referrals matter more than vanity metrics
• Simple ways to strengthen long-term connection with your audience

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Resources mentioned:

• AI Monthly Chat Group for Small Business Owners
• How to Get Your Book Published course 
• Join our AI Chat Group for small business owners
• My Daily Business courses - mydailybusiness.com/courses

This month we're proud to be sponsored by The Finders Keepers.

Visit the Finders Keepers Melbourne Design Market from Friday 10 July to Sunday 12 July at the Royal Exhibition Building, Carlton.

Book your tickets: Finders Keepers Melbourne tickets

Enter MDB at checkout, then choose the My Daily Business 2-for-1 ticket option to claim your exclusive offer. And don't forget to say hello to Fiona who will be running her own Subject Object stall at the market! 

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