Episode Details

In this episode of Social Media Decoded, Michelle Thames breaks down the marketing trends that will actually matter in 2026 and the ones she’s intentionally ignoring. Drawing from 15+ years of experience in marketing, community building, and visibility strategy, Michelle explains why fundamentals still outperform hype and how brands can build longevity instead of chasing short-term momentum.

This episode is for entrepreneurs, creators, and business owners who want sustainable visibility, stronger relationships, and marketing strategies that work across every season of business.

Topics Covered

• Why most marketing trends don’t last
• The difference between momentum and longevity
• Community-led marketing and why it’s the future
• Thought leadership vs performance-based content
• Why owned audiences matter more than algorithms
• Trends Michelle is intentionally ignoring in 2026
• Why virality does not equal business growth
• How clarity, consistency, and trust still win

• Building a visibility ecosystem instead of chasing platforms

Key Takeaways

• Trends are loud, but foundations compound quietly
• Community creates trust, referrals, and long-term growth
• Decision-makers buy clarity, not aesthetics
• Owned audiences protect your business from platform shifts
• Mastery on one platform beats being everywhere

• Fundamentals never go out of style

Who This Episode Is For

• Entrepreneurs planning for 2026 growth
• Creators tired of chasing trends and burning out
• Business owners focused on long-term visibility
• Brands ready to build community, not just content

• Leaders who want marketing strategies that last

If you want support building a sustainable visibility strategy and community-led ecosystem, join the Collective for ongoing proximity, strategy, and feedback.

Make sure to follow Social Media Decoded so you don’t miss future episodes on visibility, marketing, and brand growth.

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