Episode Details
Back to Episodes
SPECIAL SERIES ==> 🏆 B2B & B2C Super Bowl TESTS! These WORK! 🏈 <== | BATHROOM Break #92 COLLAB: The Marketing Millennials + Do This, Not That
Description
Everyone assumes the Super Bowl is strictly for consumer giants with massive ad budgets, but that mindset is a huge missed opportunity for B2B marketers. Jay Schwedelson teams up with Daniel Murray to break down exactly how boring brands can ride the wave of the biggest cultural event of the year without spending a dime on commercials. They share specific keywords that trigger higher open rates during game week and explain why hyper-targeting the cities of the competing teams is the smartest play you can make.
ㅤ
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(01:25) Why Jay eats a "disgusting" salmon salad for lunch every day
(02:24) Daniel's diet while playing D1 college football at Cincinnati
(03:37) Why even the most boring B2B companies need to lean into the Super Bowl
(04:45) How to use X (Twitter) during the game to find relevant memes for your brand
(06:00) The specific subject line keywords like "MVP" and "QB" that spike engagement
(07:15) A clever strategy to target prospects based on which teams make the big game
ㅤ
Partner with Jay: https://www.jayschwedelson.com/contact
ㅤ
Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
ㅤ
Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
ㅤ
Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
ㅤ
Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
ㅤ
Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
ㅤ
Leave a comment and follow the show, it really helps us out!