Episode Details

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📝 Conscious entrepreneurship is more than a trend — it’s a movement reshaping how we do business. In this exclusive interview with Terri Maxwell, serial entrepreneur and founder of ShiftCo, we explore what it truly means to build a business that does well and does good. Whether you’re launching your first startup or trying to align your business with deeper values, this conversation will meet you where you are.

We dive into overcoming failure, embracing a success mindset, and how Terri developed the success switch technique to rewire limiting beliefs. She breaks down how you can scale with authentic marketing, lead with value-based leadership, and grow a purpose-driven business without compromising profits.

Terri shares real-world insights from building multiple companies — including a NASDAQ IPO — and reveals her playbook for turning your vision into a thriving conscious business model. Whether you’ve felt stuck, unsure of your next steps, or are tired of the hustle culture, this episode will provide clarity, encouragement, and a practical roadmap.

If you've been searching for ways to make your business meaningful, profitable, and impactful — this is the episode for you.

⏱️ Timestamps (17:01)

00:00 – Intro & What to Expect

00:40 – Meet Terri Maxwell & Her Journey

01:50 – Selling a Business to Do Good

02:35 – Launching YourIzzy (zero-waste startup)

03:20 – What is ShiftCo and Who It Serves

04:40 – The Biggest Mindset Block for Founders