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DLHS Hour 1 | Black content creator creates catchy jingle for Dr. Pepper
Published 2 months, 4 weeks ago
Description
The show opens with the feel‑good story of a young Black content creator whose homemade “Dr Pepper, baby, it’s good and nice” jingle exploded on TikTok, racking up more than 25–40 million views depending on the platform, eventually landing her an official commercial spot during the College Football Playoff National Championship. Dr Pepper licensed the jingle, credited creator Romeo Bingham (@romeosshow), and is now working with her on future content — a major win for organic Black creativity in advertising.
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