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In this episode of DX Today, we dive into the physical consequences of the generative AI revolution as it transitions from a software phenomenon into a massive industrial machine. By 2025, the narrative around artificial intelligence has shifted from model capability to the staggering reality of its resource consumption, with data centers now projected to consume up to twelve percent of the total United States electricity supply by 2030. We examine the pivotal shift from training costs to inference costs, revealing that the act of simply using these models now accounts for up to ninety percent of their lifecycle energy. From the extreme power density of new hardware to the billions of gallons of water required for cooling, we peel back the curtain on the invisible environmental footprint that is currently straining global power grids and local utility systems.We further explore the high-stakes battle for resources as tech giants like Microsoft and Google turn to nuclear energy to secure carbon-free power, while local communities simultaneously block billions in new developments due to water scarcity concerns. This episode highlights innovative circular models in Finland where waste heat warms entire cities and analyzes the regulatory pressure from the EU AI Act that is ending the era of corporate greenwashing. For digital transformation leaders, the path forward requires a strategic shift toward small language models and regional efficiency to mitigate both reputational and operational risks. Tune in as we discuss how the industry must decouple growth from resource depletion and why the era of cheap, invisible, and infinite compute has officially come to an end.