Episode Details

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In episode 169 of the Data Center Go-to-Market Podcast, you’ll learn how to reduce total cost of ownership, escape commoditization, and build a standout brand in a crowded data center market 

🌐 Joshua Feinberg breaks down practical strategies for colocation, cloud, and managed hosting providers, data center infrastructure and facility management firms, commissioning companies, and global solution providers. 

You’ll see how to redefine your ICP, sharpen buyer personas, adapt to AI-driven, self-directed buyers, and turn podcasts, webinars, and micro-events into a powerful “micro media” engine for lead generation, education, and trust-building 💡📈

Ep. 169 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:47 Introducing Joshua Feinberg, CEO at DCSMI

3:05 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 

4:52 How a colocation, cloud, and managed hosting provider reduces cost of ownership and improves efficiency

26:14 How a data center infrastructure management company markets and sells to data center clients

47:46 How a data center infrastructure and facility management company finds the right leads

1:01:06 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

1:02:29 How a data center commissioning company avoids pre-design, design, construction, and turnover commoditization 

1:17:41 How a global data center solutions provider can improve lead gen

1:30:20 How to create a memorable hyperscale data center brand in a saturated market

1:43:30 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:45:01 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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