Episode Details

In this episode of This Mother Means Business, Laura Sinclair sits down with entrepreneur and business coach Jana Boyko, creator of the Bedside Business Plan and co-founder of a guided journal company built with her brother, Brad. Jana shares how she turned her coaching work into an accessible business planning tool that prioritises the sustainability of the entrepreneur — not just the business. Together, they unpack why traditional business plans feel intimidating, why identity and self-awareness matter in entrepreneurship, and how authenticity and boundaries shape long-term success. Jana also shares the behind-the-scenes story of getting her journals into Indigo across Canada, and why “boots on the ground” entrepreneurship still works.

In this episode you will hear:

01:13 – From business coach to guided journal founder

02:28 – Why most entrepreneurs don’t have a business plan

03:15 – What makes Bedside Business Plan different from traditional templates

04:10 – Making business planning human and accessible

05:09 – Why advice isn’t one-size-fits-all in business

07:05 – The mental health “price” of entrepreneurship

09:01 – Your business as a relationship: gripping vs. losing yourself

10:49 – “Your business exists to serve you”

11:26 – Compromise vs. being compromised

12:40 – What the journal covers: marketing, operations, finances, and structure

14:00 – The shift from service-based coaching to product-based business

16:54 – Employed Entrepreneur: identity-first entrepreneurship

25:50 – How Jana got Bedside Business Plan into Indigo across Canada

31:41 – Where to buy: Indigo and Amazon

Jana's Links:

Instagram: https://www.instagram.com/janaboyko/

Instagram: https://www.instagram.com/bedsidebusinessplan/

Website: https://www.bedsidebusinessplan.com/

 Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here:  https://www.thismothermeansbusiness.com/tmmb-2026 

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
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