Episode Details

This episode gives MSPs a behind‑the‑scenes look at how ImmyBot plans and grows without becoming “just another sales‑driven vendor.” Tara pulls back the curtain on their 2026 leadership retreat, AI debates, partner experience goals, and the community‑led mindset that attracted over 1,000 MSPs without a traditional sales team.

Why listen

• Hear how ImmyBot runs its senior leadership kickoff and aligns every department around a few clear 2026 goals.
• Learn why they question whether features really need AI and how they avoid AI for AI’s sake.
• Get an MSP‑first perspective on vendor “community,” investor pressure, and protecting culture as you scale.
• Learn how a one‑person MSP used ImmyBot to postpone their first technical hire by a year.
• Discover why ImmyBot focuses on developer experience and internal use before releasing anything customer‑facing.
• Hear how they’re collaborating with Roost, CyberDrain, Huntress, and others on long‑running, community‑driven initiatives.
• Pick up practical insight on conferences, burnout, and finding the right balance between travel, business, and life.

Links from the Show

• ImmyBot: https://immy.bot
• Immense Networks: https://immense.net
• MSPGeek: https://www.mspgeek.org
• Huntress: https://www.huntress.com
• Rewst: https://rewst.io/
• CyberDrain: https://www.cyberdrain.com
• Zero Trust World (ThreatLocker): https://zerotrustworld.com

SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo 
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire 
• Item License Code: 7X9F52DNML

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🎙 Host: Marvin Bee
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