Episode Details

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In this episode, Fiona unpacks the idea of the “death of the influencer” and what it really means for brands, creatives, and small businesses navigating marketing in a noisy, trust-scarce world.

Rather than chasing reach or hype, Fiona explores the shift toward people of influence, long-term relationships, and values-led visibility — and how brands can rethink influence at every stage of the customer journey.

You’ll learn:

• Why traditional influencer marketing is losing impact — and what’s replacing it
• The difference between influencers, content creators, and people of influence (and why it matters)
• How to identify the real circles of influence for your audience and build lasting trust

This episode is for anyone questioning whether influencer marketing still works — and wanting smarter, more sustainable ways to connect.

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Resources mentioned:

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