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Meta pauses VR fitness, Sam Altman backs brain tech, Gen Z wants IRL wellness

Published 1 month, 3 weeks ago
Description

January 21, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

  • Eventbrite reports 79% of Gen Z and millennials plan to attend more in-person events in 2026, gravitating toward spontaneous formats like run clubs and sauna raves over curated programming

  • Meta puts Supernatural VR fitness app into maintenance mode, ending new content after layoffs and strategic shift toward AI, signaling broader risk for VR fitness category

  • Merge Labs, co-founded by OpenAI CEO Sam Altman, raises $252M to develop brain-computer interfaces starting with medical applications before expanding to consumer use

  • Cream Co. Meats raises $8M to connect consumers with regenerative ranchers as concern over pesticides drives shift toward nutrient-dense animal protein and transparency

More from Fitt:

Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital.

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