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106: Teachers Pay Teachers (TPT) Ads Explained What Really Happens When You Promote a Product
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Teachers Pay Teachers Ads (TPT) Explained What Really Happens When You Promote a Product
Have you ever wondered if paying for ads on Teachers Pay Teachers (TPT) is actually worth it, or if it just eats into your hard-earned profits?
In this episode, Lindsay walks you through her real-life experience using the Promote Products feature on Teachers Pay Teachers. She breaks down exactly how it works, how to set it up, what she spent, what she earned, and whether she would do it again. If you have ever been tempted to try TPT ads or felt unsure about where to invest your marketing dollars, this episode gives you honest insight so you can make informed decisions for your business.
Key Discussion Points:
[00:00:41] What Promote Products on Teachers Pay Teachers (TPT) Actually Is
A clear explanation of what the Promote Products feature is, where to find it in your dashboard, and how it functions like an internal ad system on Teachers Pay Teachers (TPT).
[00:01:41] How to Set Up a Promoted Product
The step-by-step process of choosing a category, selecting a product, and picking available dates, plus why slots can sell out months in advance.
[00:02:41] Why Timing and Dates Matter So Much
How choosing less competitive dates like holidays and weekends affected results, and why ideal dates often sell out quickly.
[00:03:41] Real Results, Costs, and ROI Breakdown
An honest look at how much was spent, how many sales came in, and what the actual return on investment looked like.
[00:04:41] Where Promoted Products Appear in Search
A walkthrough of how sponsored resources show up in Teachers Pay Teachers (TPT) search results and category pages, and why visibility alone does not always lead to conversions.
[00:06:41] When Promote Products Might Not Be Worth It
Why promoted listings can feel disconnected from buyer intent and how mismatched sponsored results can impact effectiveness.
[00:07:41] Better Advertising Options for Teachers Pay Teachers (TPT) Sellers
Why Meta ads on Facebook and Instagram have delivered stronger results, and how Lindsay uses both low-ticket product ads and lead magnets to grow her business.
Connect further:
- Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP
- Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start
- Start or grow your TPT email list | https://lindsaybowden.com/email
- And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden
- Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1
Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.