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Proud Poppy’s Growth Breaking Point: The Decisions That Saved the Business | #587
Episode 587
Published 3 months, 3 weeks ago
Description
In today's episode, Nathan sits down with Tara McKeon, Founder of Proud Poppy, to unpack what really happens when a fashion ecommerce brand scales to $20M. From near-miss moments that threatened the business, to the decisions that helped pull it back from the edge, Tara shares a refreshingly honest take on growth, leadership, and why community ended up being Proud Poppy’s most powerful advantage.
It’s a conversation that strips away the highlight reel and gets into the parts of ecommerce growth most founders quietly wrestle with.
Today, we're discussing:
- What scaling to $20M really costs in stock, cashflow and operational pressure
- Why community mattered more than paid media when things got tough
- The risks of international expansion when timing doesn’t cooperate
- How transparency with customers can strengthen trust instead of damaging it
- Which “nice-to-have” ecommerce tools get cut first under pressure
- What founders should think about before committing to stores, warehouses and long-term overheads
Get 15% off at Proud Poppy with code ATCPOD - ends 11:59pm, 31 Jan.
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