Episode Details

It’s natural to look at sales, call reports, closing ratios and customer-related metrics on a regular basis. 

But it’s also important to remember that who you market to is different than who you sell to.

One example is your employees.

Another audience includes your referral sources.

In this episode, Dave talks about how you can focus on, rather than neglect, these two key target audiences and build tailored storytelling to educate and motivate them.