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56. Do I Really Need a Personal Brand as a Real Estate Agent?
Description
Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story.
In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era.
The girls discuss:
♡ Why you don't technically need a personal brand (but what it'll cost you not to have one)
♡ What Disney's pixie dusting teaches us about building a brand people want to be part of
♡ What makes content feel human vs. robotic
♡ The magic Venn diagram of your content
♡ How to pass the wine test
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Follow us on Instagram:
♡ Podcast: @modernagentmarketinggirls
♡ Chelsea Petersen: @hichelseapetersen
♡ Kayla Fox: @yourhomegirlkayla
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Mentioned in this episode:
♡ IG post: Adam Mosseri post about AI and the future of Instagram
This episode was edited by Adrienne Cruz.
Mentioned in this episode: