Episode Details

Struggling to Get Clients? 3 Ways hairstylists Can Build a Full Book and Financial Stability

If marketing makes you uncomfortable…
If you hate posting…
If you feel awkward talking about yourself…
Or if you’re doing “all the things” but your chair still isn’t growing…

This episode is for you.

In today’s conversation, I’m speaking directly to hairstylists who feel stuck, overwhelmed, and unsure what to do next to get clients in their chair — not just any clients, but clients they actually enjoy working with.

After decades in this industry — rebuilding my business more than once — I want you to know this:

👉 Marketing doesn’t mean you’re salesy.
👉 Marketing doesn’t mean posting perfect photos.
👉 And marketing is not optional if you want a full, stable chair.

What it does mean is learning how to show up with clarity, confidence, and connection — and that’s exactly what we talk about in this episode.

 What You’ll Learn in This Episode 1️⃣ Education-Based Marketing (How to Stand Out Online Without Feeling Fake)

Posting pretty pictures isn’t enough anymore.

In this section, I teach you:

• Why teaching builds trust faster than selling

• How showing your knowledge helps clients feel confident before they book

• Simple ways to explain what you do so people understand your value

When clients learn from you, they begin to trust you — and trust is what fills chairs.

2️⃣ In-Person Networking & Relationship Marketing

Marketing doesn’t live only on your phone — it lives in the real world.

We talk about:

• Why getting involved in your community matters

• How networking groups help you build real referral relationships

• Creating a simple “elevator message” so you don’t freeze when introducing yourself

• Why confidence grows through repetition, not perfection

You don’t need to impress people — you just need to be clear about how you help.

3️⃣ Local Visibility & Creative Marketing

Sometimes the best opportunities are right around you.

In this part of the episode, I share:

• How to cross-promote with nearby businesses

• Creative ways to increase visibility in your local area

• Why exposure often comes before income

• How small efforts compound into long-term growth

Building a clientele isn’t about doing everything — it’s about doing the right things consistently.

 A Mindset Shift to Take with You

You don’t grow your business by staying comfortable.
You grow by doing the things that feel awkward until they don’t.

Confidence doesn’t come before action — it comes after.

 

FREE RESOURCES

Free Tutorial + Checklist: 5 Ways to Get More Clients in Your Chair
Discover five practical strategies you can start using today to attract more of the right clients and build a stronger business.
https://www.onpointhairbysherri.com/free-training

Visit My Website
Explore free resources, courses, podcast episodes, and tools to help you build a thriving career behind the chair.
https://www.onpointhairbysherri.com

Join My Free Facebook Community
Connect with other hairstylists who are building their businesses with confidence, clarity, and support.
https://www.facebook.com/groups/2749808815367908/

Follow Me
YouTube, Instagram, and Facebook: @onpointhairbysherri

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