Episode Details

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You already have a personal brand, whether you’ve chosen it or not. And every meeting, email, and interaction at work is quietly shaping it.

Many managers assume personal branding is about being visible online or promoting yourself. But in reality, it’s about how you show up, how others experience working with you, and what people say about you when you’re not in the room. It’s essentially your reputation.

This week’s guest helps us unpack what personal brand really means at work and how to be intentional about it without feeling inauthentic, salesy, or self-promotional.

Andy Storch is a keynote speaker, author of Own Your Career, Own Your Life and Own Your Brand, Own Your Career, and host of multiple podcasts. He works with leaders and managers to help them build reputations that earn trust, influence stakeholders, and attract opportunity. In this episode, we explore how your internal behaviors, external presence, and everyday choices combine to shape your brand and how small shifts can make a big difference over time.

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If you want more influence, stronger relationships, and greater career opportunities without becoming an “influencer,” this conversation will help you lead with clarity and intention.

Join the conversation now!

Conversation Topics

• (00:00) You already have a personal brand
• (02:07) What a personal brand really is (and why it matters at work)
• (04:54) Internal vs external brand: how reputation is formed
• (07:01) How small behaviors quietly shape how others see you
• (10:29) The balance between humility and visibility
• (12:50) How to assess your current brand with self-reflection and feedback
• (17:49) Why building your brand isn’t fake; it’s intentional
• (22:01) Appearance, perception, and owning your choices
• (27:11) What great leaders are remembered for long-term
• (35:27) [Extended Episode] Using values to guide what you share publicly
• (36:08) [Extended Episode] How celebrating your team strengthens your leadership brand
• (38:12) [Extended Episode] Networking, relationship-building, and long-term opportunity

📚 Additional Resources:

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✨ Read the full transcript: https://docs.google.com/document/d/1CyrOt9hWfHFy54Dg6px0nJZOFChrfNcEXsZ0rF4k1Xg/edit?usp=sharing 

✨Follow me on Instagram: https://www.instagram.com/mamieks/ 

✨Visit my website for more: https://www.mamieks.com/ 

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Keep Up with Andy Storch

🔸 Connect with Andy on LinkedIn: https://www.linkedin.com/in/andystorch/

🔸 Visit Own Your Career, Own Your Life (book) here: https://ownyourbrandbook.