Episode Details

E319- Karen Costa: When Values Become the Brand

Episode 322 Published 13 hours ago

https://www.americanprosperitypillow.com/

https://www.tiktok.com/@americanprosperitypillow

https://www.linkedin.com/in/homefrosting/

🧒 [1:50 Entrepreneurial roots: Karen shares her unconventional start.

🚀 [5:55] Growing that PR agency to 30 people over 20 years of success.

💥 [7:27] Investing in a failed startup, losing her savings, and hitting a painful low point.

❤️ [9:33] How a move for love led to founding a home staging company.

🎯 [11:11] The courage to pivot.

🇺🇸 [12:33] Birth of the American prosperity pillow: A 100% Made-in-USA product

🤝 [17:41] How the Prosperity Pillow project ties patriotism, quality manufacturing, and donations.

📖 [24:12] The fearlessness of youth, the power of momentum, and reframing your story.

⚖️ [29:05] The critical difference between what you're good at and what you're meant to do.

🎤 [33:39] Building a speaking & writing career.

💡 [39:00] Investing in yourself: how to choose the right programs.

🏷️ 43:05] Your brand is not your logo, it's what people think, feel, and expect.

❤️ [44:46] What makes Karen tick: family, her late father's memory, and her husband's partnership.

Please leave a review or send us a Voice note letting us know what you enjoyed at: