Episode Details

In this episode of Global Economic Press, Alex Brady delves into the remarkable journey of MixAid, a kitchen innovation that has captured the attention of consumers and achieved the number one bestseller status on Amazon. The episode highlights how InventHelp, a company dedicated to assisting inventors, played a crucial role in transforming MixAid from a simple kitchen idea into a commercial success. InventHelp clients Luisa Marchese and Dawn Archie-Johansen from Tyler, Texas, developed the concept of a silicone insert for KitchenAid stand mixer bowls, designed to reduce the need for repetitive washing between baking mixtures. This episode explores the steps taken by InventHelp to support the inventors, from licensing and product development to trade show exposure and marketing efforts.

InventHelp facilitated MixAid's journey through its Submission Services, leading to a licensing agreement with MBDB Products Limited Liability Company and eventual manufacturing. The invention was awarded a patent, ensuring intellectual property protection, and was showcased at the 2025 Inspired Home Show in Chicago, gaining visibility among industry professionals. MixAid's success was further propelled by digital marketing efforts, including a viral review video by So Yummy, which garnered nearly 10 million views in two days. This exposure led to MixAid selling out on Amazon within three days, generating nearly $100,000 in sales, and expanding internationally with a launch on QVC Germany. For more information about InventHelp and their services, visit their website at InventHelp.