Episode Details

HEADLINE: Advertisers React to Nielsen’s Radio Measurement Changes by Cameron Coats

• I’m just a dinosaur folks.
• Mahgdalen tells me all the time to make shorter videos.
• 30 seconds optimal. 
• That is all we have time for these days.
• Are we really that starved for something new or fearful that we are missing something that we can only listen to 3 minutes at a time?
• I’m stunned and shocked by Neilsens move here.
• If this is the case then talk radio is DEAD.
• Ratings don’t measure listeners they measure recall.
• You will hear call letter ID’s probably 10 times an hour.
• A major topic of discussion was Nielsen’s shift from a five-minute to a three-minute listening qualifier, a methodological update that aims to more accurately reflect how people consume radio. The previous system required a listener to be tuned in for five minutes and cross into a new quarter-hour for credit to be assigned.
• This change does not inflate listening numbers but rather accounts for previously unrecognized listening behavior.
• This is what happens when anyone can be a podcaster.
• You purchase a mic, plop it on the desk and boom you call yourself a podcaster now.

QUESTION: Guess what year was the last time there was a full published audit of the gold at Fort Knox?

ANSWER: 1959

• They have been saying there have been audits but NONE of them were completed. 

53m