Episode Details

That “big win” moment is supposed to feel chill, right? Instead, the vibe here is more like: congrats, now the pressure triples. Between Jay Schwedelson admitting he’s somehow more anxious after selling subjectline.com and Daniel Murray dropping a ridiculously simple conversion lever most marketers ignore, this one lands as equal parts real talk and immediately usable.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:16) Selling a business sounds relaxing until Jay admits it cranked his anxiety up 10x

(03:13) The uncomfortable reason Jay sometimes turns down small-budget clients, even when they believe in you

(04:48) The easiest conversion lift you can test is not the offer, it’s the name of the offer

(06:37) The “one modifier word” title test that can change conversions fast

(08:12) Why tiny A/B tweaks teach you more than totally different versions

(09:15) Jay starts meditating every morning, and Daniel calls him out for the sun-staring habit

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206